Berjaya Sompo Insurance Berhad (BSIB) was named a finalist in the Asia Pacific Loyalty & Engagement Awards 2019, for Best Engagement Strategy (B2C) and Best Use of Integrated Media. The awards gala, was held at The Fullerton Hotel, Singapore on 12th July 2019, and saw more than 300 industry experts including our Regional Head of Bancassurance of Sompo Holdings (Asia), Mark Anthony and our Head of Brand, Marketing Communications and Customer Experience of Berjaya Sompo Insurance, Mawarni Adam, in attendance.

We competed against big names in the marketing industry across financial services, oil and gas, retail and tourism brands, namely AIA Insurance Singapore, Nestle, Petronas, LEGO, HSBC, Maybank, UOB and OCBC to name a few. With over 600 entries received from across the region and only a handful of finalists selected for each category, we are honoured and humbled to be included in the shortlist. The gold awards went to HSBC for Best Use of Integrated Media and LEGO for Best Engagement Strategy (B2C), both brands are known for their strong brand custodianship, solid integrated and cohesive approach to branding, marketing and communications, which has been built consistently over time across multiple markets, proved to be worthy and deserving winners.

This is the first time we participated in an Asia Pacific Award within a year after the brand team was established. To get onto the shortlist, the brand team presented a full case study to the judges which included 3000 words write-up, case study video and a 200-pager presentation material, which showcased our integrated, multi-channel approach to brand building for our first year of brand activation in Malaysia where we brought in the elements of humour, heritage and heart. We brought to life the “Silent Guardians” characters – Ninja, Kendoka, Samurai, Sumo and Karateka, where we feel that they strongly embody protection, heroism, trust and our Japanese heritage – all of which are true to the Sompo brand.