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Newsroom | 12 Jun 2019
Preparing for Malaysia’s Digital Future

Roy Siew, Head of Digital at Berjaya Sompo Insurance wrote an article in CIO Advisor APAC magazine to talk about Malaysia’s digital future. In his article, he explains how companies are jumping online to market their businesses.

Malaysia saw its 5th consecutive year of declining Advertising Expenditure (Adex) in 2018. The only media to have significant increase is Digital. Digital share of Adex overtook TV share of Adex in 2018 as shared by the Malaysian Advertisers Association.

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