Newsroom | 10 Oct 2016
SOMPO Holdings Group to Start Broadcasting New Group Firm Commercials
SOMPO Holdings Inc. (hereinafter referred to as “SOMPO Holdings”; President & CEO: Kengo Sakurada) has prepared new commercials for its Group firms to be broadcasted in succession throughout Southeast Asia from October, 2016.
1. Concept of new Group firm commercials
The concept of the new Group firm commercials is an insurance company that originates from Japan and expands globally, providing peace of mind to the lives of people throughout the world by protecting them, their cars, and their homes.
2. Content of new Group firm commercials
The new commercials involve stories of people round the world being protected by the Global Ring, which is SOMPO Holdings’ logo, and present an image of the Global Ring moving from one place to another throughout the globe, surrounding people and their possessions and providing them peace of mind through provision of advanced products and services.
The stories start with the Global Ring emanating from SOMPO’s corporate logo. With a beautiful melody, they draw an image of people in various parts of the world, starting from Asia, being provided with peace of mind so as to allow them to accept various challenges in their lives. The impressive ending narration of “First Japan, Now Worldwide” expresses the idea of a company that originates from Japan providing peace of mind worldwide.
Besides the 60-second versions that will be used in each region worldwide, both 30-second and 15-second specialized versions are being prepared for Southeast Asia as well.
3. Broadcasting schedule
TV broadcasts in Malaysia will begin from Saturday, October 22nd, 2016. The commercials can also be viewed at the website of Berjaya Sompo Insurance Berhad, a Group firm, from the same day.
Berjaya Sompo Insurance Berhad official website: http://www.berjayasompo.com.my
(Or Youtube Account)
1. Concept of new Group firm commercials
The concept of the new Group firm commercials is an insurance company that originates from Japan and expands globally, providing peace of mind to the lives of people throughout the world by protecting them, their cars, and their homes.
2. Content of new Group firm commercials
The new commercials involve stories of people round the world being protected by the Global Ring, which is SOMPO Holdings’ logo, and present an image of the Global Ring moving from one place to another throughout the globe, surrounding people and their possessions and providing them peace of mind through provision of advanced products and services.
The stories start with the Global Ring emanating from SOMPO’s corporate logo. With a beautiful melody, they draw an image of people in various parts of the world, starting from Asia, being provided with peace of mind so as to allow them to accept various challenges in their lives. The impressive ending narration of “First Japan, Now Worldwide” expresses the idea of a company that originates from Japan providing peace of mind worldwide.
Besides the 60-second versions that will be used in each region worldwide, both 30-second and 15-second specialized versions are being prepared for Southeast Asia as well.
3. Broadcasting schedule
TV broadcasts in Malaysia will begin from Saturday, October 22nd, 2016. The commercials can also be viewed at the website of Berjaya Sompo Insurance Berhad, a Group firm, from the same day.
Berjaya Sompo Insurance Berhad official website: http://www.berjayasompo.com.my
(Or Youtube Account)