In September 2023, we launched 'The GOOD Policy - Protecting the Future of Malaysia for Good' initiative as our ESG commitment to safeguarding our planet and inspiring collective action to protect the environment, society, and secure the future for generations to come. This year, we aim to further disseminate it to foster stronger affinity and engagement with our customers and with all Malaysians.

Introducing The GOOD Riders initiative, which aims to promote safe motorcycle practices in response to high accident rates.

Based on MIROS research, that 60% of road accidents involve motorcycles and are primarily caused by illegal racing.

With motorcycles contributing significantly to road fatalities, the initiative advocates for responsible riding and adherence to traffic rules. Through community engagement and educational campaigns, we aim to reduce accidents by urging riders to stay alert and prioritize safety.

Our commitment to promote safe riding



Through the recent sponsorship of Hong Leong Yamaha Motorsport, we aims to promote motorcycle road safety and responsible riding within our community. The overall goal is to reduce road accidents, deter illegal racing, and supporting the discovery and development of young Malaysian motorcycle racing talents.



We also collaborated with Yulina, a motor racer graduated from Yamaha Riding School to share her experiences in the field of motor sports, while emphasizing the importance of riding safely and responsibly.

Watch the video now