Purposeful Social Initiatives Promoting Diversity and Inclusivity

 

As an integral part of Berjaya Sompo's overarching commitment to a sustainable future, particularly within the Social pillar of our ESG mission, we have undertaken a series of purposeful initiatives. These initiatives are designed with the noble intention of fostering diversity and inclusivity within our society. This page is a heartfelt tribute to all those remarkable individuals who have played an active and invaluable role in helping us turn our aspirations into tangible reality.

Our Initiatives

The BSIB Rising Star Scholarship Programme

Scholarship and Welfare Programmes

BSIB Rising Star Scholarship Programme

This programme aims to provide high-potential youths with the opportunity to pursue higher education and develop their career with us. Scholars are selected through a rigorous process that assesses their academic excellence, passion for achieving greater success and demonstrating the potential for growth. Our scholarship awards prioritise those from disadvantaged socio-economic backgrounds. In 2023, BSIB awarded three students with this scholarship and will consistently continue in the future.

Sompo Welfare Foundation grant to SeventeaOne

Scholarships and Welfare Programmes

Sompo Welfare Foundation grant to SeventeaOne

Seven Tea One was selected to be one of the grant recipients of the Sompo Welfare Foundation as part of our continuous effort towards programmes aimed at equipping individuals with disabilities and skill sets that will improve their employability opportunities. The foundation provided a grant amounting RM32,000 which funded the setting up of a Halal-certified production center that assisted Seven Tea One to increase its market growth by supplying Halal-certified healthy infusion herbal blends for a growing community seeking natural, wellness and Halal-friendly beverages. 

Partnership with Yayasan Generasi Gemilang to Reach Out to B40 Communities Through Outreach Programs and Volunteerism

Education and Promote Literacy

Partnership with Yayasan Generasi Gemilang to Reach Out to B40 Communities Through Outreach Programmes and Volunteerism

Since 2022, BSIB has been partnering with Yayasan Generasi Gemilang to educate and provide basic needs to vulnerable communities by assisting in their livelihood and providing learning opportunities to the children in the B40 community. We have been involved in 9 CSR activities and a total of 30 volunteers since 2022.

Autism Month Sale

Security, Health & Wellbeing Promotions and Campaigns

Autism Month Sale 

In conjunction with Autistic Awareness Month (in April 2023), BSIB supported Persatuan Stand's (STAND) pie sale by organising a group purchase within the organisation. STAND provides specialised training and employment to young adults with special needs by producing pies based on orders received. There were various pie flavours on sale, such as Mushroom Chicken, Beef Rendang, Chicken Curry, and Apple Crumble, to name a few. Held on 13th April 2023, STAND sold a total of 170 pies, generating revenue of RM1,135.

Blood Donation Campaign

Security, Health & Wellbeing Promotions and Campaigns

Blood Donation Campaign

As a continuous effort, BSIB has organised a series of quarterly Blood Donation Campaign with Tabung Darah Negara since 2022. A total of more than 150 blood pints donated since 2022 and will continue this campaign as we believe that Safe blood saves lives. Blood is the most precious gift that anyone can give to another person – the gift of life, especially during the festive seasons due to the high demand and increase in number of incidents. 

Ride Safe with Berjaya Sompo

ESG Awareness Programmes

Ride Safe with Berjaya Sompo (2023)

BSIB Snap & Menang road safety campaign was held in Aug & Sept 2023 to encourage the importance of safe and responsible riding among motorcyclists. The campaign was inspired by Yulina, an influencer and motor racer, sharing her experience on the importance of safe and responsible riding. The contest invited entries on the most stylish photos with motorcycle, helmet, and safety gear and to share on the importance of insurance and safe riding practices.

BSIB also collaborated with the Yamaha Racing Team as the main sponsor for the Berjaya Sompo Yamaha Y16ZR Race Masterclass at the 2023 Malaysian Superbike Championship (MSBK) and the official sponsor of the AEON Credit Service Yamaha 135LC Tekhne Challenge at the 2023 PETRONAS Malaysian Cub Prix (MCP) Championship. The goal of the collaboration was to raise awareness of road safety and responsible riding among our communities. 
 

Berjaya Sompo Foster Safe Riding at Grassroot Level at Four Universities

ESG Awareness Programmes

Berjaya Sompo Foster Safe Riding

In May 2023, BSIB participated in "Kempen Keselamatan Jalan Raya Balik Kampung" organised by Hong Leong Yamaha Motor Sdn. Bhd. (“HLYM”) and the Malaysia Motorcycle Scooter Dealers Association (“MMSDA”). The objective is to mainly promote road safety awareness amongst young motorcyclists, especially in the two weeks leading up to the Hari Raya festive season. It emphasises the importance of proper maintenance, adhering to speed limits, and safe defensive riding practices. 

The talks were held at four local higher learning universities and attracted over 300 participants. Organised for the 25th year, the campaign has gained recognition and support from various government agencies, including the Ministry of Transport Malaysia.

Balik Kampung Vehicle Inspection

ESG Awareness Programmes

Balik Kampung Vehicle Inspection Event 

In line with BSIB’s Vision of 'We Are Here With You', we collaborated with PERWAKIM (Persatuan Wakil-Wakil Insuran Am Malaysia) to organise a “Balik Kampung Vehicle Inspection” campaign. BSIB sponsored 90 cars for inspection which was conducted by PUSPAKOM. The service entailed basic checking of vehicles to ensure safe traveling during the upcoming Hari Raya Aidilfitri celebration. All vehicle owners received an inspection report which showed the performance of vehicle parts and the overall condition of the vehicle for reference.

ESG Awareness Programmes

Branding Campaigns

Employees Engagement Initiatives

BSIB continues to conduct employee and agency engagement initiatives in 2023 with the objective to enhance awareness and understanding of ESG. Communication, campaign, and awareness activities are shared through our internal BSIB newsletter (BSompo Buzz), Workplace platform and Agency Newsletter with the intention of influencing behaviour and mindset in line with the Company’s Sustainability aspiration and direction.

The Good Policy

Branding Campaigns

The Good Policy Campaign

A brand campaign named “Good Policy Campaign” was launched at the end of September 2023, centering on BSIB’s ESG initiatives. Part of the campaign is the “The Good Bengkel programme” which aims to promote inclusivity and empower individuals to enjoy safe driving in a well-maintained car. BSIB offered a subsidy of RM250 for car repairs for individuals in the B40 income segment, who often face financial difficulties when it comes to maintaining their vehicles. There will be a lined-up of upcoming campaigns and initiatives in 2024. 

ESG Month 2023

ESG Awareness Programmes

ESG Month 2023

In August, with the theme “Embracing Sustainability Culture”, the SSC held various activities with the objective of raising awareness and understanding on ESG & Sustainability. The month was filled with series of awareness programmes and engagement activities. Staff were also required to sit for a mandatory e-Learning “Introduction on ESG” throughout the month and the completion rate of the learning was at 100% and all staff passed the course assessment. The objective was to create awareness and instill ESG in staff daily lives and understanding importance towards the business. 


The month-long event received a high participation rate and contribution as well as support from the Management. It has created visibility and awareness towards ESG which has proven that the company is committed towards realizing its purpose of creating a journey to a sustainable future.